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PointSource · Client: SkyMeasure · Research & mobile UX

Removing friction from a roof-measurement app

Design, build and test a first-class mobile solution for SkyMeasure's residential and commercial aerial roof measurement service.

My role
Strategic lead, lead UX and UI designer
Platform
Mobile app
Methods
Strategy session, app evaluation, user research, prototype testing
Team
Me, a project manager, a lead developer and a developer
Brand
Designed within the existing brand guidelines to tie the app to the parent company
SkyMeasure mobile app visual designs
01 · What I did

From strategy to tested prototype

  1. Led a strategy session with the client
  2. Evaluated their existing app and suggested improvements
  3. Created and ran the user research plan
  4. Recommended UX changes to the feature set
  5. Built a clickable prototype and tested it with existing users
Sticky notes from the SkyMeasure strategy session
Working through findings with the client.
02 · Research → recommendations

What users told us, and what I recommended

Each recommendation came straight from a research finding.

  • Reduce sign-up friction

    Finding

    Several friction points in the sign-up process were losing SkyMeasure potential customers before they ever bought a report.

    Recommendation

    Let first-time users start a trial with only an email and password, buy reports with a one-time card payment, and buy without saving their card.

  • Add flexibility

    Finding

    Some users work in different roles for different companies. This lack of flexibility wasn't unique to SkyMeasure, so fixing it could set them apart.

    Recommendation

    Allow multiple profiles per user, so people can switch between roles without signing out and back in.

  • Photos and notes on reports

    Finding

    Users create reports on the job site and need to include images and extra information.

    Recommendation

    Add image uploads to the app, so users can complete reports and share them with customers sooner.

  • Customizable reports

    Finding

    Users want their own branding on the reports they give customers.

    Recommendation

    Let users add logos and branding, and possibly choose layout options.

03 · Prototype & visual design

Tested, then designed

SkyMeasure clickable prototype screens
Clickable prototypes created for testing with existing users and handing to development.
SkyMeasure visual designs
Visual designs built from the tested prototypes.
04 · Outcome

What happened next

SkyMeasure launched the app. The research also surfaced something the original feature set had missed: many users worked for themselves and for a company at the same time, so one account didn't match how they actually worked. I recommended letting users create and switch between multiple profiles, so independent jobs and company jobs could stay separate without extra logins.

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