Proficient Health
Sole UX designer. Designed how AI-assisted features fit into the product, built the Figma design system, and turned complex healthcare data into clear dashboards.
Product & visual designer · Raleigh, North Carolina
From print to AI product.
I turn complex information into clear, polished experiences, and I think about the business behind them. I've co-founded a design studio, led a 20-person creative team, run a campaign the New York Times covered, and most recently designed how AI fits into a healthcare product.
At a glance
Specifications- Practice
- ProductUX, research, prototyping, AI features
- VisualBrand, print, presentations, motion
- StrategyCampaigns, pitches, client workshops
- Experience
- Roles13 staff and contract roles
- LeadershipStudio co-founder, 20-person team
- FreelanceAlongside the whole career
- Results
- E-commerce150% rise in site sales
- PressNew York Times coverage
- New businessMultimillion-dollar contract
- Toolkit
- DesignFigma, Adobe Creative Cloud
- MotionAfter Effects, Premiere Pro
- AlsoAxure, PowerPoint, Canva, HTML/CSS
- Education
- DegreeBachelor of Graphic Design
- SchoolNorth Carolina State University
I started as a graphic designer at IBM, taught myself HTML, and have worked across print, brand, interactive, marketing and product design ever since: on staff, on contract, as a studio owner and as a freelancer.
Away from work, I've played music since I was a teenager and was in bands through college, until bike racing took over. Racing made San Francisco a wonderful place to live for a time. I no longer race, but I still ride for fitness and fun. Back in Raleigh, I restored our early-1900s home in a historic neighborhood, and I've started playing live again as a creative outlet.
Experience
Five chapters, newest first. Every role, the work that came out of it, and what it added. The line under each role shows how long it lasted.
- Staff
- Contract
- Freelance
Chapter one
AI Product
StrategyWhere AI fits in a clinical workflow, and a staged rollout with stakeholders
CraftFigma design system, AI-assisted features, healthcare dashboards
Case study · AI product
The fax that files itself
Designing how an AI agent reads incoming medical faxes and hands staff ready-to-confirm referrals.
Read the case study · password requiredChapter two
UX & Product
StrategyClient workshops, research plans, pitches and conference talks
CraftPrototypes, learning portals, micro-sites, presentation decks
PointSource / Globant
Designed presentation decks and campaign visuals for clients and leadership, and presented concepts at conferences and strategy workshops.
Part of the strategic team that won a multimillion-dollar contract through visual storytelling and stakeholder presentations.
Case study · Client research
Removing friction from a roof-measurement app
A strategy session, user research and a tested prototype for SkyMeasure, with four recommendations that came straight from what users said.
Read the storyFidelity
Redesigned the UX and UI of multiple learning portals, balancing enterprise-wide functionality with each portal's needs.
Case study · UX/UI
Eight learning portals, one front door — and a path to a career
A shared system for portals with separate owners and tech teams, and the work of getting all of them to adopt it.
Read the storyFreelance
Two UX engagements taken on after moving back to North Carolina from California, alongside the SAS and Fidelity contracts.
Case study · Freelance · Ayco
A Financial Wellness Score and the path to raise it
An assessment that scores a person's financial wellness, then guides them through learning and action to improve it.
Read the story
Case study · Freelance · Avery
Journey maps for five kinds of Avery customer
Existing and proposed experiences mapped across five personas, and where Avery could build loyalty.
Read the storySAS
Created micro-sites and interactive graphics, and moved existing content into a new site structure and UI for a website rollout.
Chapter three
Interactive & Marketing
StrategyLead strategist on campaigns; budgets, scope and staffing; usability testing
CraftLanding pages, micro-sites, online ads, motion and video, accessible HTML/CSS
Esurance
Landing pages, micro-sites, blogs, online advertising and information pages, carrying the brand across a high volume of concurrent projects.
Designed and ran a social media campaign that earned national coverage in the New York Times.
From the archive
Train of Thought Marketing
Lead strategist, researching new marketing technology and channels and recommending the approach for each client. Hands-on in motion graphics and video.
Led and mentored a 20-person team of copywriters, motion artists, designers and production specialists.
From the archive
Littleton Marketing & Advertising
Directed marketing work from websites to full online and print campaigns, keeping it on brand, on budget and on time.
From the archive
NC Department of Health & Human Services
Overhauled the information architecture of a large government site amid competing stakeholder needs, rebuilt it to WCAG accessibility guidelines in HTML/CSS, and ran usability tests with real users.
From the archive
Freelance
Chapter four
Studio
StrategyClient strategy, proposals, project management and new business
CraftBrand identity, websites, web apps, intranets and interfaces
Synthesis Creative
Led branding and identity work and designed websites, web apps, intranets and interfaces from concept through delivery, defining audiences and requirements directly with clients.
Co-founded the studio as one of two people, covering design, client strategy, project management and new business.
Chapter five
Foundations
StrategyNavigation and content changes that drove sales
CraftPresentation design, print, interactive media, self-taught front-end code
Fusion Studios
Communications across web, print and interactive media, and brand and identity development for clients.
From the archive
NIX Design
Websites to presentations, as designer, early UX practitioner and front-end developer.
TSI Soccer
Redesigned the online catalog's navigation and content structure, driving a 150% increase in site sales.
IBM
Where it started: presentation design in PowerPoint, early front-end web design and self-taught HTML.
Based in Raleigh · Working remotely